Top 5 Meal Kits and Specialty Foods Apps on iOS in New Zealand - Q4 2024

During the fourth quarter of 2024, the iOS platform in New Zealand saw interesting trends in the performance of top meal kit and specialty food applications.

HelloFresh: Meal Kit Delivery experienced a moderate fluctuation in weekly downloads, starting at around 388 and closing the quarter at 360. Active users showed a notable decline from 8.4K to 3.3K, indicating a reduction in engagement towards the end of the quarter.

My Food Bag had a consistent download pattern, peaking at 384 early in October and ending with 302 downloads by the end of December. Unfortunately, active user data was not available for this app.

Vivino: Drink The Right Wine demonstrated a steady revenue stream, hovering around $70-$113 weekly. Downloads reached a high of 268 in late December, while active users increased from 383 to 424 over the quarter.

Youfoodz: Custom Meal Plan had minimal download activity, with numbers varying between 1 and 31 weekly. Active user information was not provided.

Factor_ Prepared Meal Delivery maintained a low download count, peaking at 33 early in the quarter. Active users decreased steadily from 351 to 280 by the end of December.

These insights highlight the varied engagement and download trends across these applications. For more detailed analytics, please visit Sensor Tower.